Owl in a Towel Cosmetic Branding
Case Study

Designing a sustainable cosmetic brand for Owl in a Towel.

Owl in a Towel is a natural cosmetic brand with a focus on sustainable and cruelty-free products made in the United States. They are a young brand and needed an identity that was professional, while still encapsulating the grass-roots charm of the company and showcasing the eco-friendly mission that they have worked so hard to execute.

Owl in a Towel Brand Guidelines Manual
Owl in a Towel Visual System

Creating a Visual System

With Owl and a Towel’s focus being on sustainability, it meant that a wide-range of packaging materials and types would be used for their products. This presented the challenge of developing a flexible system that would work in all situations. To solve this, we developed a modular system for the typography and icons that can quickly be modified for products of all shapes and sizes.

Owl in a Towel Cosmetic Product Packaging Design

Our clients’ words say everything.

“Grant Burke is a complete professional. He applies his talent and experience to help clients transform ideas into visually compelling branding. He’s also extremely responsive, which is key to productivity and meeting deadlines. As a start-up, I appreciate the opportunity to collaborate with someone who’s work product can compete with and outshine established brands.”

Kathleen O’Connor Ives, Founder
Owl in a Towel Shopify Website Design
Ridley College House Mascot Logos
Case Study

Revamping Ridley College’s historic house mascots.

Ridley College, a private school in St. Catherines, Ontario, with over 100 years of history. Part of their culture includes student houses (yes, like Harry Potter), and each house has its own theme, colours, and mascot. Although the houses have a long history, proper mascots were never developed and over time, the style and quality of the various houses became very inconsistent. In order to resolve this, Ridley hired Grant Burke to conceptualize and design a new set of mascot illustrations that matched their current values.

What we did
Bear and Wolf Mascot Illustration
Crocodile Hoodie Illustration

Our Approach

When creating the mascots for Ridley College, we knew that consistency would be very important and started by developing the overall style. We landed on a bold and modern style that had just the right amount of detail to make application of the logos very simple. Some of the houses are for younger students so we focused on making all of the mascots full of personality, but not overly intimidating or fierce looking. 

Knight and Bandit Mascot Illustrations
Crocodile House Mascot Logo Illustration
Comrade Brewing Beer Label Project
Case Study

Extending Comrade Brewery’s branding to beer labels and t-shirts.

Comrade Brewing Co., the Denver-based craft brewery, approached us to translate the personality of their Soviet themed brand to beer cans and apparel. They challenged us to create unique illustrations that put a beer / brewery twist on the commonly used USSR imagery. The designs needed to be memorable, punchy, and something craft beer aficionados would want to hang on to. 

Comrade Brewing Crowler Can Design
Comrade Brewery Beer Can Illustration
Comrade Brewery Concept Sketch Drawings

Our Approach

In an effort to make both the apparel and Crowler can designs collection-worthy, we created bold illustrations using the red and yellow colours commonly found in Soviet propaganda posters. The illustrations utilized a hand-drawn aesthetic and solid blocks of colour for a truly memorable result.

Comrade Brewery Superpower IPA Shirt Illustration
Comrade Brewing Elk Shirt Illustration

Our clients’ words say everything.

“Professional and courteous. Have worked with them on several designs, for shirts and labels. Communication is quick as is the turnaround for these projects. Excellent designs and exceeded even my expectations of what I though I originally wanted.”

David Lin, Owner
Tentrax Brand Identity Project
Case Study

Portraying a lifestyle through Tentrax’s rebrand.

Tentrax produces lightweight, compact and agile camping trailers built tough in order to be pulled through tough off-road (and on-road) trails. Tentrax prides itself in allowing people to truly go anywhere they want, yet have a safe and comfortable place to sleep. We were tasked with bringing the brand to life in a way that not only appeals to the off-road demographic, but also feels approachable for the casual customer, just looking for a compact camping trailer.

Tentrax Vehicle Wrap decal design
Tentrax business card design

Our Approach

With the branding for Tentrax, we focused on the feeling of both exploration and freedom. We were able to combine both the compass & tire for a monogram logo design that makes it that Tentrax really does you give you the freedom to explore anywhere.

The use of bold colours and typefaces allows the branding to stand on its own in an overly saturated market without feeling out of place.

Tentrax Tradeshow Retractable Banner Design


An important part of the project was developing apparel that Tentrax trailer owners would be proud to wear. We created a unique and simple badge logo for hat upholstery and an illustrated t-shirt that captured the adventurous nature of the brand and its customers.

Tentrax Hat Badge Design

Tentrax T-shirt badge Illustration
Barn Door Brewery Branding Project
Case Study

Helping Barn Door Brewing stand out in the crowded craft beer industry.

When Barn Door Brewing came to us, they had just changed their name and were heading in an entirely new direction with the business. With the rebrand, came a move from the city to a farm property in rural Uxbridge. The brewery had award-winning recipes from the former brand, but a small customer base and little-to-no brand recognition. We needed to convince customers to try the product and then the beer would do the rest.

barn door brand identity system
barn door beer can designs

Our Approach

We knew that Barn Door had great beers, but that wouldn’t matter if we couldn’t get consumers to try their products. Thus, we developed a branding system full of hand-drawn illustrations that leveraged the farm-theme of the physical location. Wood texture paired with bright colours gave the branding personality without making it dull like many vintage-looking companies. Furthermore, each beer label design made use of custom dielines with illustrations expanding beyond the traditional rectangular shape.

barn door beer label design series
barn door beer label illustrations
Prairie pirate beer label illustration series
Case Study

Bringing the Prairie Pirate story to life for the rural brewery, Ribstone Creek.

Located in the 400-person village of Edgerton, Ribstone Creek is a craft brewery deeply rooted in the local community. They are known across the Prairies for their award-winning beer and  creative brewing projects. One of these projects was the Prairie Pirate series. It was centred around a fictional character that robbed ingredients from other breweries to brew collaboration beers. We were engaged to develop the Prairie Pirate character and to translate the concept to a series of beer label illustrations, social comics and apparel. The comics acted as a visual storytelling device for each brew and were deployed to social media to promote the launch.

Ribstone Creek Brewery
prairie pirate beer label concept sketches

Our Approach

To create the Prairie Pirate character we drew inspiration from the Old West. The result was a rugged and mysterious outlaw that traveled across the Prairies on a beat-up steam locomotive, robbing and brewing as he went. We used a gritty, textured illustration style to add character to the beer labels and to create a vintage feeling consistent with the theme.

Prairie pirate cowboy on raft beer illustrations
priaire pirate social media comic storyboard
Prairie pirate apparel illustration concepts

Apparel Design

Another aspect of the Prairie Pirate series was to develop a line of apparel. We created a series of concepts sketches that paired traditional western and brewery imagery. The top designs were then refined for screen-printing and the result was a gritty line of apparel, consistent with the Prairie Pirate beers.

prairie pirate train bottle apparel illustration

Our clients’ words say everything.

“It has been a pleasure to work with Grant. Bringing an idea to life is no easy task, but Grant is able to do this with ease. From concept to finished product, Grant is professional, solves problems, provides timely updates and is incredibly adaptable. We are thrilled with the work completed and are excited for future projects with Grant!”

Mark Boulter, Marketing Director
Logo Design Collection Project
Case Study

A collection of the unique logo designs we’ve created.

For every logo design project, our process starts with understanding our clients’ specific needs and goals. Our approach is then strategically tailored to solving those goals. We do this through purposeful design that is based on solid design fundamentals. You can read more about these principles in our article 6 tips for a great logo design. Below is our logo design collection featuring clients from a variety of industries around the world.

  • Brewster | Craft Brewery
  • ShotCo | Juice Bar
  • Safesite | Construction Safety App
  • Mark V | Audio Systems
  • Antenna Coffee | Coffee Shop
  • High Mountain Holdings | Financial Holdings
  • Wild Pawz | Pet Store
  • Barn Door Brewing | Craft Brewery
  • Sweater Barn | Custom Hockey Jerseys
  • Intercept | Advertising Agency
  • Twil Travel | Travel Planner
brewster brewery logo design
icon logo designs
High mountain holdings logo design
wild paws pet store branding system
barn door brewing hand drawn logo
modern logo designs
twil travel logo design
Magic Waters Brewpub Branding Project
Case Study

Bringing personality to a Magic Water Brewpub’s branding.

Faced with the challenge of penetrating an oversaturated craft beer market, the Florida-based brewpub approached us to develop a unique brand identity. They wanted an identity that would match the rustic vibe of the restaurant’s interior, while still feeling interesting, approachable and memorable.

magic waters restaurant brand identity system
magic waters brewery business cards
magic waters palm tree beach illustration

Our Approach

Our solution included a complete series of brewery/restaurant themed character illustrations paired with rustic imagery. We developed eye-catching logos for over a dozen beers, a user-friendly website and social templates to make promotion upcoming events and specials easy-breezy.

Magic Waters brand illustrations
magic waters brewery responsive website design

Our clients’ words say everything.

“I approached Grant with a large task, with very little guidance. Make my business look pretty. Based on my logo alone, Grant developed a complete identity for my brew pub. Beer logos, hand-drawn art work, email marketing templates, website and marketing brand guideline. Every new piece added to my vision, causing me to feed him more work, which led to an increase in my vision, which led to more work. Grant did all this over the phone and email. I was able to split up the work into bite sized chunks (and bite sized payments). Grant is easy to talk to and delivers on-time.”

Robert Reno, Owner
Magic waters beer logo illustration set
headstone brand apparel illustrations
Case Study

Illustrating a vintage line of apparel for Toronto’s, Headstone Brand.

Based in Toronto, Headstone Brand is a unique apparel company that is reviving defunct brands of the past. They focus on companies that had noteworthy stories, whether through commercial success, an association with famous individuals, or innovations which advanced their respective fields. We were tasked with bringing these unique stories to life in a full line of apparel illustrations. The challenge was to pay tribute to the bygone brands while still appealing to a modern audience.

Imperial airways t-shirt design process

Our Approach

Due to the historic nature of the featured companies, we started by thoroughly researching the brands and learning their stories. We then pinpointed the most interesting aspects of the companies and created concepts sketches for the recommended executions. The final result was a series of apparel illustrations that were visually eye-catching and told a narrative. Crisp lines paired with a distressed texture created a balance between modern and vintage.

Dumont television network t-shirt illustration

Our clients’ words say everything.

“I worked with Grant Burke for over a year, building Headstone Brand’s visual branding identity, as well as a number of our individual graphic tee designs. In that time, Grant consistently demonstrated high standards of quality, and equally importantly, an excellent working style in terms of responsiveness and collaboration. I look forward to working with Grant on upcoming projects, and enthusiastically recommend reaching out to him for any branding or graphic work.”

Boris Paisley, Owner
Reach athletics baseball shirt illustration
Delahaye racing t-shirt design