Revamping Ridley College’s historic house mascots.
Ridley College, a private school in St. Catherines, Ontario, with over 100 years of history. Part of their culture includes student houses (yes, like Harry Potter), and each house has its own theme, colours, and mascot. Although the houses have a long history, proper mascots were never developed and over time, the style and quality of the various houses became very inconsistent. In order to resolve this, Ridley hired Grant Burke to conceptualize and design a new set of mascot illustrations that matched their current values.
What we did
- Concept Development
- Mascot Logo Design
- Character Illustration
When creating the mascots for Ridley College, we knew that consistency would be very important and started by developing the overall style. We landed on a bold and modern style that had just the right amount of detail to make application of the logos very simple. Some of the houses are for younger students so we focused on making all of the mascots full of personality, but not overly intimidating or fierce looking.
In an effort to make both the apparel and Crowler can designs collection-worthy, we created bold illustrations using the red and yellow colours commonly found in Soviet propaganda posters. The illustrations utilized a hand-drawn aesthetic and solid blocks of colour for a truly memorable result.
Our clients’ words say everything.
“Professional and courteous. Have worked with them on several designs, for shirts and labels. Communication is quick as is the turnaround for these projects. Excellent designs and exceeded even my expectations of what I though I originally wanted.”David Lin, Owner
Portraying a lifestyle through Tentrax’s rebrand.
Tentrax produces lightweight, compact and agile camping trailers built tough in order to be pulled through tough off-road (and on-road) trails. Tentrax prides itself in allowing people to truly go anywhere they want, yet have a safe and comfortable place to sleep. We were tasked with bringing the brand to life in a way that not only appeals to the off-road demographic, but also feels approachable for the casual customer, just looking for a compact camping trailer.
What we did
- Brand Identity
- Product Illustrations
- Marketing Collateral
- Email Marketing Templates
- Brand Guidelines
- Apparel Illustration
With the branding for Tentrax, we focused on the feeling of both exploration and freedom. We were able to combine both the compass & tire for a monogram that makes it that Tentrax really does you give you the freedom to explore anywhere.
The use of bold colours and typefaces allows the branding to stand on its own in an overly saturated market without feeling out of place.
An important part of the project was developing apparel that Tentrax trailer owners would be proud to wear. We created a unique and simple badge logo for hat upholstery and an illustrated t-shirt that captured the adventurous nature of the brand and its customers.
Combining tech and construction for Safesite’s brand refresh.
Safesite launched in 2014 with a goal of making construction and heavy industries safer through their mobile app. Like many startups, they started with a placeholder brand identity that was never intended to be a long-term solution. That’s where Grant Burke came in. We were tasked with refreshing the existing visual system to bring it up to standards with their revolutionary product. One of the big challenges was to make the branding appealing for both the construction end-users and tech investors.
What we did
- Brand Identity Refresh
- Image Library Development
- Brand Guidelines Manual
- Website Design
- Mobile App UI & UX Design
- Marketing Collateral
- Office Signage
- Investor Pitch Deck
The solution we developed focused on pairing masculine and industrial elements with modern typography, whitespace and a clean colour palette. This created a strong, but refined look that appealed to Safesite’s two target groups.
We started with a strong logo that pairs customer typography with a simple, but memorable monogram icon. The square shape works perfect on the app/social icons and the stacked segments of the “S” give a nod to the construction industry.
Mobile App Design
When Safesite approached us to re-design the mobile app, they already had a large userbase that was actively using their software in the field. We strategically designed the new interface to respect the existing flow, while improving the experience and applying the new branding. The result was an app that looked more professional, but felt familiar to Safesite’s loyal users.