Tentrax Brand Identity Project
Case Study

Portraying a lifestyle through Tentrax’s rebrand.

Tentrax produces lightweight, compact and agile camping trailers built tough in order to be pulled through tough off-road (and on-road) trails. Tentrax prides itself in allowing people to truly go anywhere they want, yet have a safe and comfortable place to sleep. We were tasked with bringing the brand to life in a way that not only appeals to the off-road demographic, but also feels approachable for the casual customer, just looking for a compact camping trailer.

Tentrax Vehicle Wrap decal design
Tentrax business card design

Our Approach

With the branding for Tentrax, we focused on the feeling of both exploration and freedom. We were able to combine both the compass & tire for a monogram logo design that makes it that Tentrax really does you give you the freedom to explore anywhere.

The use of bold colours and typefaces allows the branding to stand on its own in an overly saturated market without feeling out of place.

Tentrax Tradeshow Retractable Banner Design

Apparel

An important part of the project was developing apparel that Tentrax trailer owners would be proud to wear. We created a unique and simple badge logo for hat upholstery and an illustrated t-shirt that captured the adventurous nature of the brand and its customers.

Tentrax Hat Badge Design

Tentrax T-shirt badge Illustration
Safesite Brand Refresh Project
Case Study

Combining tech and construction for Safesite’s brand refresh.

Safesite launched in 2014 with a goal of making construction and heavy industries safer through their mobile app. Like many startups, they started with a placeholder brand identity that was never intended to be a long-term solution. That’s where Grant Burke came in. We were tasked with refreshing the existing visual system to bring it up to standards with their revolutionary product. One of the big challenges was to make the branding appealing for both the construction end-users and tech investors.

Safesite logo design and visual identity

Our Approach

The solution we developed focused on pairing masculine and industrial elements with modern typography, whitespace and a clean colour palette. This created a strong, but refined look that appealed to Safesite’s two target groups.

We started with a strong logo that pairs customer typography with a simple, but memorable monogram icon. The square shape works perfect on the app/social icons and the stacked segments of the “S” give a nod to the construction industry.

Safesite brand guidelines manual
Safesite responsive website design

Mobile App Design

When Safesite approached us to re-design the mobile app, they already had a large userbase that was actively using their software in the field. We strategically designed the new interface to respect the existing flow, while improving the experience and applying the new branding. The result was an app that looked more professional, but felt familiar to Safesite’s loyal users.

Safesite mobile app ui and ux design
Safesite mobile app interface artboards

Prairie pirate beer label illustration series
Case Study

Bringing the Prairie Pirate story to life for the rural brewery, Ribstone Creek.

Located in the 400-person village of Edgerton, Ribstone Creek is a craft brewery deeply rooted in the local community. They are known across the Prairies for their award-winning beer and  creative brewing projects. One of these projects was the Prairie Pirate series. It was centred around a fictional character that robbed ingredients from other breweries to brew collaboration beers. We were engaged to develop the Prairie Pirate character and to translate the concept to a series of beer label illustrations, social comics and apparel. The comics acted as a visual storytelling device for each brew and were deployed to social media to promote the launch.

Ribstone Creek Brewery
prairie pirate beer label concept sketches

Our Approach

To create the Prairie Pirate character we drew inspiration from the Old West. The result was a rugged and mysterious outlaw that traveled across the Prairies on a beat-up steam locomotive, robbing and brewing as he went. We used a gritty, textured illustration style to add character to the beer labels and to create a vintage feeling consistent with the theme.

Prairie pirate cowboy on raft beer illustrations
priaire pirate social media comic storyboard
Prairie pirate apparel illustration concepts

Apparel Design

Another aspect of the Prairie Pirate series was to develop a line of apparel. We created a series of concepts sketches that paired traditional western and brewery imagery. The top designs were then refined for screen-printing and the result was a gritty line of apparel, consistent with the Prairie Pirate beers.

prairie pirate train bottle apparel illustration

Our clients’ words say everything.

“It has been a pleasure to work with Grant. Bringing an idea to life is no easy task, but Grant is able to do this with ease. From concept to finished product, Grant is professional, solves problems, provides timely updates and is incredibly adaptable. We are thrilled with the work completed and are excited for future projects with Grant!”

Mark Boulter, Marketing Director
Logo Design Collection Project
Case Study

A collection of the unique logo designs we’ve created.

For every logo design project, our process starts with understanding our clients’ specific needs and goals. Our approach is then strategically tailored to solving those goals. We do this through purposeful design that is based on solid design fundamentals. You can read more about these principles in our article 6 tips for a great logo design. Below is our logo design collection featuring clients from a variety of industries around the world.

Clients
  • Brewster | Craft Brewery
  • ShotCo | Juice Bar
  • Safesite | Construction Safety App
  • Mark V | Audio Systems
  • Antenna Coffee | Coffee Shop
  • High Mountain Holdings | Financial Holdings
  • Wild Pawz | Pet Store
  • Barn Door Brewing | Craft Brewery
  • Sweater Barn | Custom Hockey Jerseys
  • Intercept | Advertising Agency
  • Twil Travel | Travel Planner
brewster brewery logo design
icon logo designs
High mountain holdings logo design
wild paws pet store branding system
barn door brewing hand drawn logo
modern logo designs
twil travel logo design
Magic Waters Brewpub Branding Project
Case Study

Bringing personality to a Magic Water Brewpub’s branding.

Faced with the challenge of penetrating an oversaturated craft beer market, the Florida-based brewpub approached us to develop a unique brand identity. They wanted an identity that would match the rustic vibe of the restaurant’s interior, while still feeling interesting, approachable and memorable.

magic waters restaurant brand identity system
magic waters brewery business cards
magic waters palm tree beach illustration

Our Approach

Our solution included a complete series of brewery/restaurant themed character illustrations paired with rustic imagery. We developed eye-catching logos for over a dozen beers, a user-friendly website and social templates to make promotion upcoming events and specials easy-breezy.

Magic Waters brand illustrations
magic waters brewery responsive website design

Our clients’ words say everything.

“I approached Grant with a large task, with very little guidance. Make my business look pretty. Based on my logo alone, Grant developed a complete identity for my brew pub. Beer logos, hand-drawn art work, email marketing templates, website and marketing brand guideline. Every new piece added to my vision, causing me to feed him more work, which led to an increase in my vision, which led to more work. Grant did all this over the phone and email. I was able to split up the work into bite sized chunks (and bite sized payments). Grant is easy to talk to and delivers on-time.”

Robert Reno, Owner
Magic waters beer logo illustration set