Case Study
Creating a wellness brand focused on psychedelic therapy for veterans.
Vanguard Wellness is a new company with a mission to help Canadian military veterans navigate the journey through integrated health and ketamine-enhanced psychotherapy. They brought us on to develop a unique brand identity to showcase their undertaking.
Our Approach
We were faced with the challenge of developing a modern wellness brand that also connected with veterans and their daily challenges. Our solution featured a vibrant colour palette that is both calming and uplifting, paired with a chevron logo mark, which is seen throughout the different branches of the Canadian armed forces. To tie-in the psychedelic aspect of the brand and add depth, we incorporated a number of subtle patterns.
For the Vanguard website, we sourced aspirational lifestyle photos and illustrated custom hand drawn icons. Everything came together for a modern look that explains the vision of the brand and leaves visitors with a feeling of calm.
Our clients’ words say everything.
“Our company has engaged Grant on numerous occasions to design time-sensitive projects for both digital and print. Grant has delivered each time with spectacular results and our community has responded very positively to his work. I wouldn’t hesitate to recommend Grant to anyone in need of a top notch and reliable designer!”
Lee Grossman, CEO
Like what you see? Share it with a friend!
Does a rebrand sound right for your business?
Book your free 30-minute strategy call to discuss how we can help guide you through rebranding or refreshing your company.
