Vanguard Wellness Logo Design
Case Study

Creating a wellness brand focused on psychedelic therapy for veterans.

Vanguard Wellness is a new company with a mission to help Canadian military veterans navigate the journey through integrated health and ketamine-enhanced psychotherapy. They brought us on to develop a unique brand identity to showcase their undertaking.

vanguard wellness brand identity
vanguard wellness hand drawn website icons

Our Approach

We were faced with the challenge of developing a modern wellness brand that also connected with veterans and their daily challenges. Our solution featured a vibrant colour palette that is both calming and uplifting, paired with a chevron logo mark, which is seen throughout the different branches of the Canadian armed forces. To tie-in the psychedelic aspect of the brand and add depth, we incorporated a number of subtle patterns.

For the Vanguard website, we sourced aspirational lifestyle photos and illustrated custom hand drawn icons. Everything came together for a modern look that explains the vision of the brand and leaves visitors with a feeling of calm.

vanguard wellness postcard design
vanguard wellness website design
vanguard wellness iu and ux design

Our clients’ words say everything.

“Our company has engaged Grant on numerous occasions to design time-sensitive projects for both digital and print. Grant has delivered each time with spectacular results and our community has responded very positively to his work. I wouldn’t hesitate to recommend Grant to anyone in need of a top notch and reliable designer!”

Lee Grossman, CEO
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