Case Study: ShiftRight

The challenge

ShiftRight is a Toronto-based consulting business focused on guiding large organizations through restructuring, leadership development and cultural change. As the company grew from a one-woman operation to a firm, their branding needs also expanded. Equally as important, ShiftRight needed to be seen as an innovator in their industry and stand out from their competitors. They needed a modern brand identity, responsive website design, and a user-friendly pitch deck.

What we did

Brand Identity
Responsive Website Design
Presentation Deck
Proposal Template

Shiftright brand identity design system

Our Approach

Because ShiftRight’s business is centred on change, we wanted to portray the the concept of transformation in the branding. This was achieved through a vibrant blue-to-green gradient paired with bright and uplifting imagery. The result was an eye-catching identity that helped the brand portray their experience and out-of-the-box solutions to difficult business challenges. Finally, we extended the visual system to a report templates and a pitch deck to make day-to-day operations more efficient.

shiftright responsive website design

I had the pleasure of working with Grant during the development of my company brand/website. I was thoroughly impressed with his creative designs and his accommodating nature. He has a genuine desire to ensure his clients’ expectations are not only met but are exceeded!  He is flexible and goes above and beyond to get the job done. With minimal guidance he was able to materialize a brand identity that accurately reflected what I had envisioned. I would highly recommend his services!

– Aymen Dewji, Managing Partner | ShiftRight (Toronto, Ontario)
shiftright pitch deck powerpoint design