Owl in a Towel Cosmetic Branding
Case Study

Designing a sustainable cosmetic brand for Owl in a Towel.

Owl in a Towel is a natural cosmetic brand with a focus on sustainable and cruelty-free products made in the United States. They are a young brand and needed an identity that was professional, while still encapsulating the grass-roots charm of the company and showcasing the eco-friendly mission that they have worked so hard to execute.

Owl in a Towel Brand Guidelines Manual
Owl in a Towel Visual System

Creating a Visual System

With Owl and a Towel’s focus being on sustainability, it meant that a wide-range of packaging materials and types would be used for their products. This presented the challenge of developing a flexible system that would work in all situations. To solve this, we developed a modular system for the typography and icons that can quickly be modified for products of all shapes and sizes.

Owl in a Towel Cosmetic Product Packaging Design

Our clients’ words say everything.

“Grant Burke is a complete professional. He applies his talent and experience to help clients transform ideas into visually compelling branding. He’s also extremely responsive, which is key to productivity and meeting deadlines. As a start-up, I appreciate the opportunity to collaborate with someone who’s work product can compete with and outshine established brands.”

Kathleen O’Connor Ives, Founder
Owl in a Towel Shopify Website Design
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