Case Study
Bringing personality to a Magic Water Brewpub’s branding.
Faced with the challenge of penetrating an oversaturated craft beer market, the Florida-based brewpub approached us to develop a unique brand identity. They wanted an identity that would match the rustic vibe of the restaurant’s interior, while still feeling interesting, approachable and memorable.
Our Approach
Our solution included a complete series of brewery/restaurant themed character illustrations paired with rustic imagery. We developed eye-catching logos for over a dozen beers, a user-friendly website and social templates to make promotion upcoming events and specials easy-breezy.
Our clients’ words say everything.
“I approached Grant with a large task, with very little guidance. Make my business look pretty. Based on my logo alone, Grant developed a complete identity for my brew pub. Beer logos, hand-drawn art work, email marketing templates, website and marketing brand guideline. Every new piece added to my vision, causing me to feed him more work, which led to an increase in my vision, which led to more work. Grant did all this over the phone and email. I was able to split up the work into bite sized chunks (and bite sized payments). Grant is easy to talk to and delivers on-time.”
Robert Reno, Owner
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