Case Study: Headstone Brand

The challenge

Based in Toronto, Headstone Brand is a unique apparel company that is reviving defunct brands of the past. They focus on companies that had noteworthy stories, whether through commercial success, an association with famous individuals, or innovations which advanced their respective fields. We were tasked with bringing these unique stories to life in a full line of apparel illustrations. The challenge was to pay tribute to the bygone brands while still appealing to a modern audience.

What we did

Apparel Illustration
T-Shirt Design
Logo Refresh

headstone brand apparel illustrations

Our Approach

Due to the historic nature of the featured companies, we started by thoroughly researching the brands and learning their stories. We then pinpointed the most interesting aspects of the companies and created concepts sketches for the recommended executions. The final result was a series of apparel illustrations that were visually eye-catching and told a narrative. Crisp lines paired with a distressed texture created a balance between modern and vintage.

Imperial airways t-shirt design process
Delahaye racing t-shirt design

In selecting a graphic designer to support Headstone Brand’s vintage-style graphic tee business, I sought someone possessing not only proven design talent and judgement, but also an ability to produce excellent work on tight timelines and budgets. Grant Burke’s artistic and technical abilities are matched by his efficiency, communication skills and overall professionalism, making collaboration a breeze. I look forward to working with Grant on our upcoming range of new styles.

– Boris Paisley, Founder | Headstone Brand (Toronto, Ontario)
Dumont television network t-shirt illustration
Reach athletics baseball shirt illustration