Case Study
Illustrating a vintage line of apparel for Toronto’s, Headstone Brand.
Based in Toronto, Headstone Brand is a unique apparel company that is reviving defunct brands of the past. They focus on companies that had noteworthy stories, whether through commercial success, an association with famous individuals, or innovations which advanced their respective fields. We were tasked with bringing these unique stories to life in a full line of apparel illustrations. The challenge was to pay tribute to the bygone brands while still appealing to a modern audience.
Our Approach
Due to the historic nature of the featured companies, we started by thoroughly researching the brands and learning their stories. We then pinpointed the most interesting aspects of the companies and created concepts sketches for the recommended executions. The final result was a series of apparel illustrations that were visually eye-catching and told a narrative. Crisp lines paired with a distressed texture created a balance between modern and vintage.
Our clients’ words say everything.
“I worked with Grant Burke for over a year, building Headstone Brand’s visual branding identity, as well as a number of our individual graphic tee designs. In that time, Grant consistently demonstrated high standards of quality, and equally importantly, an excellent working style in terms of responsiveness and collaboration. I look forward to working with Grant on upcoming projects, and enthusiastically recommend reaching out to him for any branding or graphic work.”
Boris Paisley, Owner
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