Black Walnut bakery Brand Identity
Case Study

Bringing a charming bakery’s personality to life

Black Walnut is an established bakery in the village of Cumberland that’s known for baking delicious goods out of a one-of-a-kind century home. The thriving bakery had outgrown its original branding and needed a fresh approach that brought the charm of the business to the forefront. They also faced the challenge of the pandemic and needed a feature-rich website to make online ordering a breeze for their customers.

Refreshed Branding

We overhauled Black Walnut’s branding from top to bottom. First, we modernised their logo by moving away from the badge format to a system of logos, perfect for any situation. A highly legible script typeface was used for added personality, and the walnut icon was refined for a cleaner look.

Next, we brought in a warm colour palette, inviting fonts, and established a hand-drawn illustration style that was used to develop the bakery’s key art that’s seen across the branding. Additional 1-colour icons were drawn and sprinkled in to add emphasis and highlight important information.

Developing an efficient eCommerce experience

We began working with Black Walnut in the midst of the pandemic as the bakery struggled to move to an online ordering system. Our goal was to make the website simple for customers and remove a large amount of manual work for the bakery.

We migrated their website from Shopify to WordPress and developed a highly custom WooCommerce store, complete with automation, pre-ordering for pickup, and a streamlined checkout process. A series of validations were also developed to eliminate many of the issues that were being experienced with the old site.

In the end, the bakery has more time to focus on baking, and the website can be an effective sales tool rather than a headache.

Our clients’ words say everything.

“I immediately fell in love with Grant’s work and the experience working with him has always been very friendly and professional. His dedication to his work shows in his final product as well as through the whole process, always making time to explain things, listening to his clients and prioritizing their satisfaction with the work. I strongly recommend Grant to anyone looking for help with branding and design work. 10/10”

Isaac Fouchard, Owner of Black Walnut Bakery
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