Let’s Market What Makes Your Company Unique
In an age where even the most obscure industries are fiercely competitive, it’s more important than ever to develop a strong brand identity. Customers interact with your brand across a countless number of platforms and a logo simply isn’t enough. Your branding needs to showcase a strong visual system, be relevant, memorable and portray your company values. If done right, a brand has the ability to create loyal customers that not only love your brand, but want to tell everyone else how great it is.
For established brands that aren’t meeting their full potential, we can make recommendations to get you back on track or if needed, overhaul your entire identity with a brand refresh. It’s never too early or too late to demand more from your branding.
Strategy is the foundation that all good branding projects are built on. We’ll collaborate with you to define your target audience, goals and opportunities – ensuring that all future design work is purposeful.
Also known as a brand identity, this is the visual system for your brand, including the logo, colour palette, typography, and secondary brand elements.
We always recommend developing a full brand identity rather than just a logo. But, for those who aren’t quite ready, a standalone logo is a great first step into the world of branding.
This technical manual is the foundation for your visual identity and acts as a guide for developing on-brand materials in the future. It outlines all of your core branding elements and takes the guess work out of future design work.
Once your initial brand identity has been developed, we can help build a library of branded photography, illustrations, iconography or patterns.
We’ll turn your branding into business cards, brochures, postcards, signage, booklets, vehicle wraps or any other design applications you want.
Discover Your Voice – and Use it!
Much like an infant learning the sheer power of speech, a small start-up’s voice is only just emerging – and many times, it’s hard to figure out how to use it when you’re just starting out on your own. We can help amplify it with intuitive services across a range of fields. If you’re eager to market to locals and catch their eye, our product packaging design or flyer creation services might come in handy. Or, for those keen on drawing a different kind of audience, our asset development capabilities can lend a professional, dignified edge to your branding.
We’re here to help attract audiences to your brand and what it offers, sure, but what if you have an established audience that loves what you do? The worst thing that could happen is losing your first batch of supporters – cue the “they’re not the same as before” comments, right? Or, what if your new target demographic just isn’t feeling the edge or message given to a brand voice you tried to create on your own? We’re happy to help, whether through a series of tweaks or a total overhaul. Your visual identity ought to be as unique as each of your employees are, reflective of your core message and capable of communicating it to the desired audience in an engaging manner.
Transparent, Flexible Services
Look, there’s just no beating around the bush – top-quality branding takes a pretty sizable investment in most cases, and that’s because a ton of work goes into helping your company succeed. However, we believe in fairness and not constantly shaking you for more loonies; we’re transparent about our pricing from the get-go. That makes planning ahead from a financial perspective easier and more hassle-free, and you’re welcome to make adjustments to save further before we get to work. Don’t forget that you’re more than welcome to start small with your branding strategy and grow it out – in fact, we’d highly recommend it.
Rinse and Do Not Repeat
Our goal is to show that you offer something different – so don’t go into this thinking we’re all about clinging to trends and sticking to “the norm.” We’re here to help your business brand become a a highly recognizable brand – growth is essential to survival when there are so many competitors out there taking bites out of one another. Therefore, you need a clean, concise, and appropriate design – both in terms of UX, UI, and physical creations such as product packaging – that aligns with your specific offerings and reputation. In other words, we’re not going to do what that edgy, pastel-soaked competitor of yours down the street is doing. They may say good artists copy and great artists steal, but who wants to be either of those when you can be a visionary that turns heads? It’s time for a whole new perspective: Yours.
A fun little rhyme but a serious statement at the same time. Everything about your brand needs to synchronize from a visual perspective, transmitting the same core message while capturing what you represent. Everything from product packaging and print ads to the precise font size and colour schemes used plays a critical role: Get your brand noticed, for the right reasons, and sell it to the public. Add a dash of personality – after all, you want to emerge as something unique – and connect to a broader audience. Combined with a custom website suited to match your branding, you’re heading in the right direction.
Branding is hard to describe in many ways. At the same time, there’s so much to dig into, that it really makes more sense to just call us up. We’re happy to chat, brainstorm, and come up with a strategy that works for your business – and highlights why it’s awesome!
Let’s make it happen! Contact our team today to get started.